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Email marketing software
Newsletters and automated email for small businesses, compared on the monthly cost for 2,500 contacts, sends and what the entry plan includes.
Updated Oct 10, 2026
Our top picks
- Top scoreLowest pricePromotion
#1 Kit
Creators who want no send cap on any plan and a free plan for up to 10,000 subscribers
Offer Pro (3,000 contacts, yearly, first year)Checked Oct 10, 2026 · ends Nov 7, 2026
8.6/10Very goodOur scoreVisit KitOn kit.com - Lowest price
#2 AWeber
Small lists that want phone support and 24/7 chat on a $35-a-month plan for 2,500 subscribers
8.6/10Very goodOur scoreVisit AWeberOn aweber.com - Lowest price
#3 Mailchimp
Teams that want A/B tests, landing pages and 24/7 chat on the entry plan, $45 a month for 2,500 contacts
8.3/10Very goodOur scoreVisit MailchimpOn mailchimp.com
Our ranking
We scored 10 products on 5 criteria and hold 60 current prices, each with its source and the date we checked it (prices checked Sep 27, 2026 to Oct 10, 2026). Criteria, weights and version history.
- Top scoreLowest pricePromotionRank 1
Kit
Creators who want no send cap on any plan and a free plan for up to 10,000 subscribers
- Includes 5 of 5: automated emails, A/B testing, landing pages, signup forms, no provider logo.
- A free plan for 10000 contacts.
- Support: 24/7 email and chat support on Creator.
8.6/10Very goodOur scorePromotionPro (3,000 contacts, yearly, first year): Limited-time Pro offer: 25% off the first year of an annual Pro plan for lists up to 65,000 subscribers; at 3,000 subscribers $743 billed for the first year (shown as $62/mo against a struck-through $83/mo, 'Save $445 first year'), then the standard annual Pro rate ($990 a year, recorded as 'Pro (3,000 contacts, yearly)'). Lists of 65,001 to 500,000 subscribers get 10% off their first year instead.
Checked Oct 10, 2026 · ends Nov 7, 2026Full terms
Pro (3,000 contacts, yearly, first year): Limited-time Pro offer: 25% off the first year of an annual Pro plan for lists up to 65,000 subscribers; at 3,000 subscribers $743 billed for the first year (shown as $62/mo against a struck-through $83/mo, 'Save $445 first year'), then the standard annual Pro rate ($990 a year, recorded as 'Pro (3,000 contacts, yearly)'). Lists of 65,001 to 500,000 subscribers get 10% off their first year instead. Offer ends November 7, 2026. Checked Oct 10, 2026 · ends Nov 7, 2026
- Lowest priceRank 2
AWeber
Small lists that want phone support and 24/7 chat on a $35-a-month plan for 2,500 subscribers
- Support: Phone (8AM-8PM ET), live chat 24/7 and email 24/7; the pricing table ticks chat, email and phone for Lite..
- 25,000 emails a month = 10 per contact at 2,500 contacts.
- Entry plan (Lite) at 2,500 contacts: $29.17 a month at the regular price.
8.6/10Very goodOur score - Lowest priceRank 3
Mailchimp
Teams that want A/B tests, landing pages and 24/7 chat on the entry plan, $45 a month for 2,500 contacts
- Includes 5 of 5: automated emails, A/B testing, landing pages, signup forms, no provider logo.
- Support: 24/7 email and chat support on Essentials (phone support is Premium only).
- 25,000 emails a month = 10 per contact at 2,500 contacts.
8.3/10Very goodOur score - Lowest priceRank 4
GetResponse
Senders who want unlimited emails and landing pages from $23.78 a month billed yearly
- Unlimited emails a month.
- Entry plan (Starter) at 2,500 contacts: $23.78 a month at the regular price.
- Includes 4 of 5: automated emails, landing pages, signup forms, no provider logo.
8.2/10Very goodOur score - Lowest priceRank 5
MailerLite
All five entry-plan features we check at $29.70 a month billed yearly for 2,500 subscribers
- Includes 5 of 5: automated emails, A/B testing, landing pages, signup forms, no provider logo.
- 25,000 emails a month = 10 per contact at 2,500 contacts.
- Entry plan (Comfort) at 2,500 contacts: $29.70 a month at the regular price.
7.9/10GoodOur score - Rank 6
Moosend
Unlimited sends, A/B tests and automations on one self-serve plan, $26 a month billed yearly for 3,000 contacts
- Unlimited emails a month.
- Entry plan (Pro) at 2,500 contacts: $26.00 a month at the regular price.
- Includes 4 of 5: automated emails, A/B testing, landing pages, signup forms.
7.8/10GoodOur score Buyers who want live phone support on the entry plan, $42.50 a month billed yearly for 2,500 contacts
- Support: Live phone and chat support on Lite.
- 25,000 emails a month = 10 per contact at 2,500 contacts.
- Includes 4 of 5: automated emails, landing pages, signup forms, no provider logo.
7.7/10GoodOur score- Lowest pricePromotionRank 8
Klaviyo
Online stores that want flows, product recommendations and a native Shopify integration on the first paid plan
- Includes 5 of 5: automated emails, A/B testing, landing pages, signup forms, no provider logo.
- 25,000 emails a month = 10 per contact at 2,500 contacts.
- A free plan for 250 contacts.
7.1/10GoodOur scorePromotionEmail (500 contacts, first month): $19 off the first month of the $20 Email plan (500 profiles only), for accounts with no paid Klaviyo plan in the previous 12 months; renews at the standard monthly rate. Valid through 11:59 p.m. ET, November 30, 2026.
Checked Sep 27, 2026 · ends Nov 30, 2026 - Rank 9
ActiveCampaign
Automations and email A/B tests from $39 a month billed yearly for 2,500 contacts, landing pages on Plus
- 25,000 emails a month = 10 per contact at 2,500 contacts.
- Entry plan (Starter) at 2,500 contacts: $39.00 a month at the regular price.
6.9/10FairOur score - Lowest price
Large lists on a free plan of up to 100,000 contacts at 300 emails a day
- A free plan for 100000 contacts.
- Entry plan (Starter) at 2,500 contacts: $22.50 a month at the regular price.
- 15,000 emails a month = 6 per contact at 2,500 contacts.
6.6/10FairOur score
Before you choose
Everything below links to the page it comes from, and says when we checked it.
Price the list you have, not the starting price
At every tool here the price climbs with your list, and the lowest price shown is for up to 500 or 1,000 contacts. For 2,500 contacts on the entry plan, at the regular price:
- Brevo Starter: $22.50 a month billed yearly, $25 monthly.
- GetResponse Starter: $23.78 a month paid annually, $29 monthly.
- Moosend Pro: $26 a month billed yearly, $32 monthly.
- AWeber Lite: $350 a year ($29.17 a month), $35 monthly.
- MailerLite Comfort: $29.70 a month billed yearly, $33 monthly.
- ActiveCampaign Starter: $39 a month billed annually, $49 monthly.
- Constant Contact Lite: $42.50 a month billed annually, $50 monthly.
- Mailchimp Essentials: $45 a month. There is no annual plan at this size.
- Kit Creator: $590 a year (shown as $50 a month), $59 monthly.
- Klaviyo Email: $60 a month, billed monthly only.
Kit and Moosend have no 2,500 step, so those prices are for 3,000 contacts. Brevo prices by emails rather than contacts: 2,500 contacts first appear on its 15,000-emails tier. Klaviyo's $19-off first month applies only to its 500-profile plan. Checked Sep 27, 2026.
How many emails that buys
- Kit, GetResponse and Moosend have no monthly send cap.
- AWeber, Mailchimp, MailerLite, Constant Contact, Klaviyo and ActiveCampaign allow 10 sends per contact, so 25,000 a month at 2,500 contacts.
- Brevo Starter allows 15,000 a month at that tier.
Going over costs money at some of them. Constant Contact charges $0.002 for each email over the allowance. ActiveCampaign charges $0.005 a send if you don't raise your limit, and stops sending for the month when overage reaches three times the limit. Checked Sep 27, 2026.
Check what the entry plan leaves out
We check five things on each entry plan: automated emails, A/B testing, landing pages, signup forms, and emails without the provider's logo.
- Kit, Mailchimp, MailerLite and Klaviyo include all five. Kit's A/B tests cover subject lines only, and Mailchimp's automation flows stop at 4 steps.
- AWeber Lite includes four. Removing AWeber branding needs Plus.
- GetResponse Starter includes four. A/B testing starts on Marketer.
- Constant Contact Lite includes four. A/B testing is on Standard, and the footer logo comes off only if you ask Support.
- Moosend Pro includes four. We didn't find whether its emails carry a Moosend logo.
- ActiveCampaign Starter includes three. Landing pages start on Plus, and we didn't find whether Starter emails can drop its branding.
- Brevo Starter includes signup forms. Its automation is limited to 2,000 contacts, A/B testing and landing pages start on Standard, and removing the logo is a $10.80-a-month add-on.
Checked Sep 27, 2026.
If you sell through an online store
Our ranking for online stores lists the tools whose entry plan states at least two of: a Shopify integration, abandoned-cart emails, product blocks from your store, and segments by purchase history. Eight of the ten qualify. The details differ:
- Klaviyo and Mailchimp each run their own Shopify integration.
- Brevo connects through its Brevo PushOwl app, which has its own free and paid options.
- MailerLite says its Shopify integration does not support abandoned cart automations.
- AWeber connects to Shopify through third-party tools such as Zapier. Moosend lists WooCommerce and Magento among its integrations, but not Shopify.
- On GetResponse Starter and Constant Contact Lite, cart recovery and purchase segments sit on higher plans.
Checked Sep 27, 2026.
How the ranking weighs them
The monthly price for 2,500 contacts counts for 35% of the score, what the entry plan includes 20%, and emails a month, the free plan and support 15% each. If one of these matters more to you than its weight, read the ranking with that in mind. The formula behind each criterion is on how we score email marketing software.
Frequently asked questions
Is there a free email marketing plan?
Seven of the ten have one, with very different limits:
- Brevo: up to 100,000 contacts, but only 300 emails a day.
- Kit: up to 10,000 subscribers, with no automated sequences and Kit branding left on.
- AWeber: 500 subscribers and 3,000 emails a month. Its pricing page shows only a trial; the help centre lists the free plan.
- GetResponse: 500 contacts and 2,500 newsletters a month, with a GetResponse badge on every message.
- MailerLite: 250 subscribers and 2,500 emails a month.
- Mailchimp: 250 contacts and 500 emails a month.
- Klaviyo: 250 profiles and 500 emails a month.
Moosend, Constant Contact and ActiveCampaign offer free trials instead of a free plan. Checked Sep 27, 2026.
Can I try a paid plan first?
- Moosend: 30 days, no credit card, unlimited sends for up to 1,000 contacts.
- ActiveCampaign: 14 days, as many contacts as you need and up to 100 email sends.
- MailerLite, Mailchimp and AWeber: 14 days.
- Constant Contact offers a free trial with no credit card; we didn't find its length.
Checked Sep 27, 2026.
How much does email marketing cost for a small list?
The lowest tier on each entry plan, billed monthly:
- Moosend $9 and Brevo $9 for 500 contacts.
- MailerLite and Constant Contact $12, Mailchimp $13, AWeber $15 and Klaviyo $20, each for 500 contacts.
- GetResponse $19 and Kit $39 for 1,000 contacts. ActiveCampaign is $19 for 1,000 contacts.
Checked Sep 27, 2026.
Can I pay month to month?
Yes, at all ten. Paying a year up front is cheaper at most of them: MailerLite and Brevo take 10% off, Kit 17%, GetResponse 18% and Moosend 20%. Klaviyo bills monthly only, and Mailchimp offers annual plans only on Standard and Premium from 10,000 contacts, through sales. Moosend's monthly plan says "cancel anytime", and AWeber says no contracts. An annual ActiveCampaign plan is a one-year commitment: it renews automatically, and cancelling takes effect at the end of the term. Checked Sep 27, 2026.
What support comes with the entry plan?
- AWeber Lite: phone 8am to 8pm ET, live chat 24/7.
- Constant Contact Lite: live phone and chat.
- Kit Creator and Mailchimp Essentials: 24/7 email and chat, no phone.
- GetResponse and ActiveCampaign: live chat with set hours, not around the clock. ActiveCampaign's phone line reaches an AI assistant.
- Moosend: live chat and email, 24/5. Klaviyo: email and chat, with chat hours that vary by location and plan.
- MailerLite Comfort: 24/7 email; live chat is on Power. Brevo Starter: email only.
Checked Sep 27, 2026.