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Brevo review: a 100,000-contact free plan, capped paid automation
Updated Oct 15, 2026 · scored under rubric v1
Brevo suits large lists that send rarely: its free plan stores up to 100,000 contacts at 300 emails a day. The catch is Starter, where automation stops at 2,000 contacts and removing the logo costs extra.
Brevo prices by monthly email volume. Starter's cheapest tier with 2,500 contacts costs $25 a month, or $22.50 a month billed yearly, for 15,000 emails a month. Starter caps automation at 2,000 contacts, leaves A/B testing and landing pages to Standard, and charges $10.80 a month to remove the Brevo logo. The free plan holds up to 100,000 contacts at 300 emails a day.
What it does well
- Free plan for up to 100,000 contacts, no credit card.
- Starter at 2,500 contacts from $22.50 a month billed yearly.
- Abandoned cart recovery ticked for all plans.
- Its own Shopify app, Brevo PushOwl.
Where it falls short
- Starter automation is limited to 2,000 contacts.
- No A/B testing or landing pages on Starter.
- Removing the Brevo logo on Starter costs $10.80 a month.
- Starter support is email only, for a single user.
What Brevo costs
Brevo prices by emails a month, and each step includes a set number of contacts. 2,500 contacts first appears at the 15,000-email step; the 10,000-email step includes only 1,500 contacts. Yearly billing, 10% off, is the default view.
| Plan | Price | Billing | The limit that matters |
|---|---|---|---|
| Free | $0 | Monthly | 300 emails a day, up to 100,000 contacts, Brevo branding |
| Starter, 5,000 emails | $9 a month ($8.08 billed yearly) | Monthly or yearly | 500 contacts |
| Starter, 15,000 emails | $25 a month | Monthly | 2,500 contacts, automation capped at 2,000 contacts |
| Starter, 15,000 emails | $270 a year ($22.50 a month) | Yearly | Same plan |
| Standard, 15,000 emails | $49 a month, or $44.08 a month billed yearly | Monthly or yearly | 2,500 contacts, A/B testing, 1 landing page |
Prices from its pricing page and feature table, read Sep 27, 2026.
Starter at 2,500 contacts with the logo removed costs $35.80 a month billed monthly.
Over time
Total = monthly price × 12 × years, or yearly price × years, or a one-time price once. Only current plan prices; fees are listed separately. Taxes, add-ons and promotional prices are not included.
Current prices
| Plan | Price | Checked |
|---|---|---|
| Free Free forever, no credit card; up to 300 emails a day; up to 100K contacts; single user; Brevo branding on emails; email support. | $0 per month | Sep 27, 2026 |
| Starter (500 contacts) Lowest Starter tier: 5,000 emails a month and 500 contacts, billed monthly ($8.08 a month billed yearly). | $9 per month | Oct 9, 2026 |
| Starter (2,500 contacts) Starter at the 15k emails a month tier, which includes 2,500 contacts, billed monthly. | $25 per month | Sep 27, 2026 |
| Standard (2,500 contacts) Standard at the 15k emails a month tier with 2,500 contacts, billed monthly; 1 marketing seat; 1 landing page. | $49 per month | Sep 27, 2026 |
| Starter (2,500 contacts, yearly) $22.50 a month billed yearly (10% off the monthly price) for 15k emails a month and 2,500 contacts. | $270 per year | Sep 27, 2026 |
| Standard (2,500 contacts, yearly) $44.08 a month billed yearly for 15k emails a month and 2,500 contacts. | $528.96 per year | Sep 27, 2026 |
Fees and other costs
| Cost | Kind | Amount | Checked |
|---|---|---|---|
| Remove Brevo branding Add-on on Starter to remove the 'Sent by Brevo' sticker; included on Standard and above. | Fee | $10.80 per month | Oct 9, 2026 |
What you get on Starter
Starter is the entry paid plan. At the 15,000-email step it holds 2,500 contacts and allows 15,000 emails a month, about 6 per contact. Its features include forms that can trigger follow-up emails. The feature table limits Starter's marketing automation to 2,000 contacts, below a 2,500 list, so we record Starter as having no automation for this list size. A/B testing and landing pages are on the Standard card, not Starter. Starter has a single user.
For online stores, Brevo's Shopify page describes the Brevo app for Shopify with abandoned cart recovery and post-purchase flows, and the feature table ticks abandoned cart recovery for all plans. Its help centre covers a product block for connected stores and segments by orders placed.
Catches and fine print
- Automation cap. On Starter, marketing automation is limited to 2,000 contacts. Standard is unlimited.
- The logo. On the pricing page, "No Brevo logo" is a $10.80-a-month add-on on Starter; Standard includes it.
- Price steps. The next step on the slider, 20k emails a month, jumps to 500,000 contacts at $32 a month billed monthly. A bigger list costs little more on Starter, but the automation cap stays at 2,000 contacts.
- The Shopify app. It is Brevo PushOwl, offered on the Shopify Marketplace with free and paid options. Brevo's pages don't give PushOwl's prices.
- Free plan sending. Free is capped at 300 emails a day once Brevo approves your account for sending, and carries Brevo branding.
Support
Starter gets email support, in 6 languages. The feature table lists email on Free, Starter and Standard, phone on Professional, and a customer success manager on Enterprise.
Who it suits
Brevo suits businesses with a large list that send a few emails a day and want to pay nothing, and small senders who don't need automation past 2,000 contacts. It is listed on our page for online stores.
Look elsewhere if you need automation, A/B tests or landing pages for a 2,500 list on the entry plan, or live support. Compare it in our email marketing software ranking.
Alternatives in Email marketing software
| Alternative | Score | Best for | Visit |
|---|---|---|---|
| Kit | 8.6/10Very goodOur score | Creators who want no send cap on any plan and a free plan for up to 10,000 subscribers No affiliate relationship | Visit KitOn kit.com |
| AWeber | 8.6/10Very goodOur score | Small lists that want phone support and 24/7 chat on a $35-a-month plan for 2,500 subscribers No affiliate relationship | Visit AWeberOn aweber.com |
| Mailchimp | 8.3/10Very goodOur score | Teams that want A/B tests, landing pages and 24/7 chat on the entry plan, $45 a month for 2,500 contacts No affiliate relationship | Visit MailchimpOn mailchimp.com |