We may earn commissions from some providers for qualifying actions through our links. This page is currently ordered by editorial scores. Our published policy permits limited earnings-based reordering once real conversion data is available. How we make money.
Email marketing for Online stores
Last updated Oct 10, 2026
These lists use the scores we gave for Online stores, not the all-buyers scores. Mailchimp is #2 here, #3 for all buyers; Brevo is #3 here, #10 for all buyers.
Email marketing software
Our top picks
- Top scoreLowest pricePromotion
#1 Kit
Creators who want no send cap on any plan and a free plan for up to 10,000 subscribers
Offer Pro (3,000 contacts, yearly, first year)Checked Oct 10, 2026 · ends Nov 7, 2026
8.6/10Very goodOur scoreVisit KitOn kit.com - Lowest price
#2 Mailchimp
Teams that want A/B tests, landing pages and 24/7 chat on the entry plan, $45 a month for 2,500 contacts
8.3/10Very goodOur scoreVisit MailchimpOn mailchimp.com - Lowest price
#3 Brevo
Large lists on a free plan of up to 100,000 contacts at 300 emails a day
8.2/10Very goodOur scoreVisit BrevoOn brevo.com
- Top scoreLowest pricePromotionRank 1
Kit
Creators who want no send cap on any plan and a free plan for up to 10,000 subscribers
- Online stores features published: 4 of 4 (a Shopify integration, abandoned-cart emails, product blocks from your store, segments by purchase history).
- A free plan for 10000 contacts.
- Support: 24/7 email and chat support on Creator.
8.6/10Very goodOur scorePromotionPro (3,000 contacts, yearly, first year): Limited-time Pro offer: 25% off the first year of an annual Pro plan for lists up to 65,000 subscribers; at 3,000 subscribers $743 billed for the first year (shown as $62/mo against a struck-through $83/mo, 'Save $445 first year'), then the standard annual Pro rate ($990 a year, recorded as 'Pro (3,000 contacts, yearly)'). Lists of 65,001 to 500,000 subscribers get 10% off their first year instead.
Checked Oct 10, 2026 · ends Nov 7, 2026Full terms
Pro (3,000 contacts, yearly, first year): Limited-time Pro offer: 25% off the first year of an annual Pro plan for lists up to 65,000 subscribers; at 3,000 subscribers $743 billed for the first year (shown as $62/mo against a struck-through $83/mo, 'Save $445 first year'), then the standard annual Pro rate ($990 a year, recorded as 'Pro (3,000 contacts, yearly)'). Lists of 65,001 to 500,000 subscribers get 10% off their first year instead. Offer ends November 7, 2026. Checked Oct 10, 2026 · ends Nov 7, 2026
- Lowest priceRank 2
Mailchimp
Teams that want A/B tests, landing pages and 24/7 chat on the entry plan, $45 a month for 2,500 contacts
- Online stores features published: 4 of 4 (a Shopify integration, abandoned-cart emails, product blocks from your store, segments by purchase history).
- Support: 24/7 email and chat support on Essentials (phone support is Premium only).
- 25,000 emails a month = 10 per contact at 2,500 contacts.
8.3/10Very goodOur score - Lowest price
Large lists on a free plan of up to 100,000 contacts at 300 emails a day
- Online stores features published: 4 of 4 (a Shopify integration, abandoned-cart emails, product blocks from your store, segments by purchase history).
- A free plan for 100000 contacts.
- Entry plan (Starter) at 2,500 contacts: $22.50 a month at the regular price.
8.2/10Very goodOur score - Lowest priceRank 4
AWeber
Small lists that want phone support and 24/7 chat on a $35-a-month plan for 2,500 subscribers
- Support: Phone (8AM-8PM ET), live chat 24/7 and email 24/7; the pricing table ticks chat, email and phone for Lite..
- 25,000 emails a month = 10 per contact at 2,500 contacts.
- Entry plan (Lite) at 2,500 contacts: $29.17 a month at the regular price.
8.0/10Very goodOur score - Lowest priceRank 5
MailerLite
All five entry-plan features we check at $29.70 a month billed yearly for 2,500 subscribers
- Online stores features published: 4 of 4 (a Shopify integration, abandoned-cart emails, product blocks from your store, segments by purchase history).
- 25,000 emails a month = 10 per contact at 2,500 contacts.
- Entry plan (Comfort) at 2,500 contacts: $29.70 a month at the regular price.
7.9/10GoodOur score - Rank 6
Moosend
Unlimited sends, A/B tests and automations on one self-serve plan, $26 a month billed yearly for 3,000 contacts
- Unlimited emails a month.
- Entry plan (Pro) at 2,500 contacts: $26.00 a month at the regular price.
- Online stores features published: 3 of 4 (abandoned-cart emails, product blocks from your store, segments by purchase history).
7.7/10GoodOur score - Rank 7
ActiveCampaign
Automations and email A/B tests from $39 a month billed yearly for 2,500 contacts, landing pages on Plus
- 25,000 emails a month = 10 per contact at 2,500 contacts.
- Online stores features published: 3 of 4 (a Shopify integration, abandoned-cart emails, segments by purchase history).
- Entry plan (Starter) at 2,500 contacts: $39.00 a month at the regular price.
7.2/10GoodOur score - Lowest pricePromotionRank 8
Klaviyo
Online stores that want flows, product recommendations and a native Shopify integration on the first paid plan
- Online stores features published: 4 of 4 (a Shopify integration, abandoned-cart emails, product blocks from your store, segments by purchase history).
- 25,000 emails a month = 10 per contact at 2,500 contacts.
- A free plan for 250 contacts.
7.1/10GoodOur scorePromotionEmail (500 contacts, first month): $19 off the first month of the $20 Email plan (500 profiles only), for accounts with no paid Klaviyo plan in the previous 12 months; renews at the standard monthly rate. Valid through 11:59 p.m. ET, November 30, 2026.
Checked Sep 27, 2026 · ends Nov 30, 2026