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ActiveCampaign vs Klaviyo: an annual discount against store features on the first paid plan
Updated Oct 15, 2026
ActiveCampaign Starter costs $49 a month for 2,500 contacts, or $39 a month billed annually. Klaviyo Email costs $60 a month for 2,500 active profiles, billed monthly only. Beyond price, ActiveCampaign syncs Shopify purchase and abandoned-cart data on Starter and has no landing pages on Starter; Klaviyo has a native Shopify integration and abandoned cart flows and offers landing pages on paid plans, per its help centre.
At a glance, by our score
- Lowest pricePromotion
#8 Klaviyo
Online stores that want flows, product recommendations and a native Shopify integration on the first paid plan
Offer Email (500 contacts, first month)Checked Sep 27, 2026 · ends Nov 30, 2026
7.1/10GoodOur scoreVisit KlaviyoOn klaviyo.com #9 ActiveCampaign
Automations and email A/B tests from $39 a month billed yearly for 2,500 contacts, landing pages on Plus
6.9/10FairOur scoreVisit ActiveCampaignOn activecampaign.com
Klaviyo's lowest monthly price is lower than ActiveCampaign's, checked Sep 27, 2026 and Oct 9, 2026.
Side by side
| Criterion | ActiveCampaign | Klaviyo |
|---|---|---|
| Overall score | 6.9/10FairOur score #9 of 10 | 7.1/10GoodOur score #8 of 10 |
| Cost for 2,500 contacts (35%) | 7.2 / 10 | 4.7 / 10 |
| Included on the entry plan (20%) | 6.0 / 10 | 10.0 / 10 |
| Free plan (15%) | 5.0 / 10 | 7.0 / 10 |
| Emails a month (15%) | 10.0 / 10 | 10.0 / 10 |
| Support (15%) | 6.0 / 10 | 6.0 / 10 |
| Price from | $19 / month | $0 / month |
| Best for | Automations and email A/B tests from $39 a month billed yearly for 2,500 contacts, landing pages on Plus | Online stores that want flows, product recommendations and a native Shopify integration on the first paid plan |
| Visit | Visit ActiveCampaignOn activecampaign.com | Visit KlaviyoOn klaviyo.com |
Who should pick which
- ActiveCampaign: Automations and email A/B tests from $39 a month billed yearly for 2,500 contacts, landing pages on Plus
- Klaviyo: Online stores that want flows, product recommendations and a native Shopify integration on the first paid plan
At a glance
| ActiveCampaign | Klaviyo | |
|---|---|---|
| Entry plan | Starter | |
| Cost for 2,500 contacts | $49 a month billed monthly; $39 a month billed annually ($468 a year) | $60 a month, billed monthly only |
| Emails a month | 25,000 (10x contacts); $0.005 per email over the limit | 25,000 |
| Automation | Yes, 5 actions per automation | Yes (automated flows) |
| A/B testing | Emails only | Yes |
| Landing pages | No: starts on Plus | Yes, per its help centre |
| Signup forms | Standard and inline forms only | Yes |
| No provider logo | Its pages don't say | Yes, removed on paid plans |
| Free plan | No: 14-day trial, no card | Yes: 250 active profiles, 500 emails a month |
| Support | Email and live chat, not 24/7 | Email 24/7; chat varies by location and plan |
| Users | 1 (1 more can be bought) | Its pages don't say |
Prices and features from ActiveCampaign's pricing page and Klaviyo's pricing page, read Sep 27, 2026, with details from each company's help pages linked below. Where a company's own pages conflict, we use the worse reading for a buyer.
Price
| ActiveCampaign Starter (2,500 contacts) | Klaviyo Email (2,500 active profiles) | |
|---|---|---|
| Billed monthly | $49 a month | $60 a month |
| Billed yearly | $39 a month ($468 a year) | No yearly price |
| A year, billed monthly | $588 | $720 |
Billed monthly, ActiveCampaign Starter costs $11 a month less than Klaviyo Email, $132 less over a year. Klaviyo has no yearly price at this size, so a year of Klaviyo costs $720, against $468 for ActiveCampaign billed yearly: $252 more.
ActiveCampaign's pricing page shows only annual prices; the month-to-month price is on its Starter plan page. The annual plan is a one-year commitment that renews automatically, and cancelling takes effect at the end of the term.
Klaviyo bills every plan monthly. Its $1 first month applies only to the 500-profile tier, through Nov 30, 2026, not at 2,500 profiles.
Where they differ
- Online stores. ActiveCampaign Starter includes Shopify, WooCommerce and Square integrations (plans overview), abandoned cart emails and purchase-based segments. Product catalog blocks start on Plus (pricing page). Klaviyo has a native Shopify integration, abandoned cart flows and personalized product recommendations on every plan (pricing page).
- Billing terms. ActiveCampaign's annual plan is a one-year commitment that renews automatically, and its pricing page offers a 30-day money-back guarantee (pricing page). Klaviyo bills every plan monthly, with no annual prepay (billing article).
- Landing pages. ActiveCampaign Starter has no landing pages. They start on Plus, $95 a month billed annually (pricing page) or $119 month to month (Plus plan page) at 2,500 contacts. Klaviyo's help centre covers landing pages for paid accounts; its pricing page doesn't list them (help article).
- Support. ActiveCampaign Starter gets email and live chat, with chat Monday to Friday 3am-11pm CT and Sunday 6-11pm CT. Its phone line reaches an AI virtual assistant (help page). Klaviyo's paid plans get email and chat support; email is 24/7 and chat availability varies by location and plan. No phone support is stated (help article).
- The provider's logo. ActiveCampaign's pages don't say whether Starter emails carry its logo; its branding article lists Plus, Pro and Enterprise. Klaviyo removes its branding automatically on paid plans (help article).
Who should pick which
Pick ActiveCampaign if you want to prepay a year for a lower price and can do without product blocks and landing pages on the entry plan.
Pick Klaviyo if you run a Shopify store and want product recommendations, abandoned cart flows and landing pages on the first paid plan, and you're fine paying monthly.
ActiveCampaign and Klaviyo are listed on our page for online stores. Compare both in our email marketing software ranking, and see how we score email marketing tools.