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Constant Contact review: phone support on Lite, but no A/B tests
Updated Oct 15, 2026 · scored under rubric v1
Constant Contact Lite suits buyers who want live phone and chat support on the entry plan. The catches are the price, $50 a month at 2,500 contacts, no A/B testing, one automation path and store tools held back for higher plans.
Constant Contact Lite costs $50 a month, or $42.50 a month billed annually ($510 a year), for 1,001-2,500 contacts. It sends 10 times your contact tier a month (25,000), with extra sends at $0.002 each. Lite includes live phone and chat support, signup forms and one active automation path, but no subject-line A/B testing. There is no free plan.
What it does well
- Live phone and chat support on Lite.
- Its help centre says to create as many landing pages as you need.
- A native Shopify integration, free with all plans.
Where it falls short
- No subject-line A/B testing on Lite.
- One active automation path on Lite.
- Logo removal only by asking Support, and no full white-label.
- Sends over the allowance cost $0.002 each.
- Abandoned cart, product blocks and purchase segments are not on Lite.
What Constant Contact costs
Constant Contact prices by contact tier. A list of 2,500 falls in the 1,001-2,500 tier. Annual billing, 15% off, is the default view.
| Plan | Price | Billing | The limit that matters |
|---|---|---|---|
| Lite, 0-500 contacts | $12 a month | Monthly | Lowest tier |
| Lite, 1,001-2,500 contacts | $50 a month | Monthly | 25,000 sends a month, 1 user |
| Lite, 1,001-2,500 contacts | $510 a year ($42.50 a month) | Annual | Same plan, 12 months up front |
| Standard, 1,001-2,500 contacts | $75 a month, or $63.75 a month billed annually | Monthly or annual | 12 times the tier in sends, 3 users |
Prices from its pricing page, read Sep 27, 2026.
Lite paid monthly for a year comes to $600, so annual billing saves $90 at this size.
Over time
Total = monthly price × 12 × years, or yearly price × years, or a one-time price once. Only current plan prices; fees are listed separately. Taxes, add-ons and promotional prices are not included.
Current prices
| Plan | Price | Checked |
|---|---|---|
| Lite (500 contacts) Lowest Lite tier (0-500 contacts), billed monthly. | $12 per month | Sep 27, 2026 |
| Lite (2,500 contacts) Lite at the 1,001-2,500 contacts tier, billed monthly; sends 10x the contact tier (25,000); $0.002 per email over the allowance. | $50 per month | Sep 27, 2026 |
| Standard (2,500 contacts) Standard at the 1,001-2,500 contacts tier, billed monthly; sends 12x the contact tier; 3 users. | $75 per month | Sep 27, 2026 |
| Lite (2,500 contacts, annual) $42.50 a month billed annually (12-month prepay, 15% off) for the 1,001-2,500 contacts tier. | $510 per year | Sep 27, 2026 |
| Standard (2,500 contacts, annual) $63.75 a month billed annually for the 1,001-2,500 contacts tier. | $765 per year | Sep 27, 2026 |
Fees and other costs
| Cost | Kind | Amount | Checked |
|---|---|---|---|
| Email send overage $0.002 per email sent over the monthly send allowance ($2 per 1,000 extra sends). | Fee | $0 per month | Oct 9, 2026 |
What you get on Lite
Lite is the entry paid plan. It sends 10 times your contact tier each month, 25,000 at 2,500 contacts. The pricing page lists web signup forms and 1 custom segment. Constant Contact's plan table gives Lite pre-built automation path templates but only 1 active path, and 1 user. Its help centre says of sign-up landing pages that you can "Create as many landing pages as you need", with no plan limit stated.
Subject-line A/B testing shows "-" for Lite in the plan table and is listed under Standard in the pricing FAQ.
Catches and fine print
- Overage. Sends over the allowance still go out, billed at $0.002 each, which is $2 per 1,000.
- Logo removal. Its help article on removing logos says a paying customer "can request that the Constant Contact logo be removed" at no fee. It is a request to Support, not a setting, and the same article says there is no way to fully white-label campaigns.
- Store tools. The Shopify help article mentions abandoned cart reminders, a product block and purchase-activity segments without naming a plan. The plan table shows "-" for Lite on the product block (Standard has it) and gives ecommerce path templates and ecommerce segmentation to Premium only. We use the plan table, the worse reading for a buyer on Lite.
- Trial length. There is no free plan. The pricing FAQ offers a free trial with no credit card but doesn't say how long it lasts on that page.
Support
The pricing page lists "Live phone and chat with marketing experts" on Lite, and Standard and Premium get the same.
Who it suits
Constant Contact Lite suits small organizations that value talking to a person and send simple newsletters. Annual billing brings Lite to $42.50 a month at 2,500 contacts.
Look elsewhere if you want A/B tests or more than one automation on the entry plan, emails with no provider logo without asking Support, or store features like abandoned cart emails below Premium. Constant Contact is not listed on our page for online stores for that reason. Compare it in our email marketing software ranking.
Alternatives in Email marketing software
| Alternative | Score | Best for | Visit |
|---|---|---|---|
| Kit | 8.6/10Very goodOur score | Creators who want no send cap on any plan and a free plan for up to 10,000 subscribers No affiliate relationship | Visit KitOn kit.com |
| AWeber | 8.6/10Very goodOur score | Small lists that want phone support and 24/7 chat on a $35-a-month plan for 2,500 subscribers No affiliate relationship | Visit AWeberOn aweber.com |
| Mailchimp | 8.3/10Very goodOur score | Teams that want A/B tests, landing pages and 24/7 chat on the entry plan, $45 a month for 2,500 contacts No affiliate relationship | Visit MailchimpOn mailchimp.com |