Email marketing
How much does email marketing software cost?
Quick answer
For 2,500 contacts, entry plans cost $25 to $60 a month billed monthly: Brevo $25, GetResponse $29, Moosend $32, MailerLite $33, AWeber $35, Mailchimp $45, ActiveCampaign $49, Constant Contact $50, Kit $59 and Klaviyo $60. Paying yearly lowers most, to as little as $22.50 a month. The next plan up costs $49 to $119 a month billed monthly.
Email marketing tools charge by list size: contacts, subscribers or active profiles, or in Brevo's case emails a month. So the only useful answer is a price at a given size. Below are the prices for 2,500 contacts from each company's own pricing page, read on Sep 27, 2026.
Entry plans at 2,500 contacts
| Company | Entry plan | Billed monthly | Billed yearly |
|---|---|---|---|
| Brevo | Starter (15,000 emails) | $25 a month | $22.50 a month ($270 a year) |
| GetResponse | Starter | $29 a month | $23.78 a month ($285.36 a year) |
| Moosend | Pro (3,000 contacts) | $32 a month | $26 a month ($312 a year) |
| MailerLite | Comfort | $33 a month | $29.70 a month ($356.40 a year) |
| AWeber | Lite | $35 a month | $350 a year |
| Mailchimp | Essentials | $45 a month | Not offered at this size |
| ActiveCampaign | Starter | $49 a month | $39 a month ($468 a year) |
| Constant Contact | Lite | $50 a month | $42.50 a month ($510 a year) |
| Kit | Creator (3,000 subscribers) | $59 a month | $590 a year |
| Klaviyo | $60 a month | Monthly billing only |
Kit and Moosend have no 2,500 tier, so these are their 3,000 prices. Brevo's first step with 2,500 contacts is 15,000 emails a month.
What a year costs
Over twelve months the gap widens. AWeber Lite paid monthly comes to $420 against $350 prepaid. Mailchimp Essentials costs $540 a year and Klaviyo Email $720, since neither offers a yearly rate at this size. Kit shows its yearly Creator price as a saving of $118. ActiveCampaign Starter costs $468 a year billed annually, against $588 for twelve months at $49.
Yearly prices usually come with conditions. ActiveCampaign's annual plan is a one-year commitment that renews automatically. Kit offers a 30-day refund on monthly or annual plans.
The next plan up
The next plan usually adds the feature the entry plan leaves out. At 2,500 contacts, billed monthly:
- MailerLite Power and Brevo Standard: $49 a month. Power adds live chat; Standard adds A/B testing and a landing page.
- AWeber Plus: $55 a month, and removes AWeber branding.
- Mailchimp Standard: $60 a month.
- GetResponse Marketer: $69 a month, with A/B testing and cart recovery.
- Constant Contact Standard: $75 a month, with subject-line A/B testing.
- Kit Pro: $99 a month at 3,000 subscribers.
- Klaviyo Marketing: $130 a month.
- ActiveCampaign Plus: $119 a month, with landing pages.
- Moosend+: a custom quote.
Fees and add-ons
- Sending over the cap. Constant Contact charges $0.002 per extra send, $2 per 1,000. ActiveCampaign charges $0.005 per send if you don't raise your limit. Mailchimp says overages apply but gives no rate. Kit, GetResponse and Moosend have no send cap on the entry plan.
- Removing the logo. Brevo charges $10.80 a month on Starter, so Starter with no logo is $35.80 a month billed monthly at 2,500 contacts.
- Transaction fees. AWeber's own ecommerce tools list a 1.0% transaction fee on Lite, 0.6% on Plus.
- Setup. AWeber sells an optional Done For You setup, shown at $79 with $599 struck through. Its pricing FAQ says the plans themselves have no setup fee.
Promotions and discounts
Klaviyo's $19 off makes the first month of its Email plan $1, but only at 500 profiles, for accounts with no paid plan in the previous 12 months, through November 30, 2026. Moosend gives nonprofits 25% off on top of its annual discount, GetResponse gives charities and NGOs 50% off, and AWeber mentions non-profit and student discounts.
Free plans
Seven of the 10 have a free plan. Brevo's stores up to 100,000 contacts but sends 300 emails a day. Kit's allows up to 10,000 subscribers. AWeber and GetResponse allow 500 contacts; Mailchimp, MailerLite and Klaviyo 250. Moosend, Constant Contact and ActiveCampaign offer free trials only.
How to use these numbers
Check the price at your own list size and at the size you expect in a year, because every price here climbs with your list. Then compare what each entry plan includes in our email marketing software ranking, or, if you sell online, on our online stores page. Our method explains how we score price.