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HubSpot vs Zoho CRM: 15 million contacts against phone support and cadences
Updated Oct 15, 2026
Zoho CRM Standard costs $14 a user a month billed annually or $20 monthly; HubSpot Sales Hub Starter costs $20 a seat at the regular price either way. Both entry plans include pipelines, email sync, workflows, dashboards and a mobile app, and both have free plans (Zoho for 3 users, HubSpot for 2). Zoho adds support by email, call or chat and follow-up cadences; HubSpot adds a 15 million contact limit.
At a glance, by our score
- Top scoreLowest price
#1 Zoho CRM
Small teams that want all five basics, phone and chat support and 100,000 records for $14 a user
9.7/10ExcellentOur scoreVisit Zoho CRMOn zoho.com - Lowest price
#2 HubSpot
Teams that want 15 million contacts, all five basics we check and a free plan for two users
8.3/10Very goodOur scoreVisit HubSpotOn hubspot.com
Side by side
| Criterion | HubSpot | Zoho CRM |
|---|---|---|
| Overall score | 8.3/10Very goodOur score #2 of 10 | 9.7/10ExcellentOur score #1 of 10 |
| Cost for five users (35%) | 8.0 / 10 | 9.2 / 10 |
| Included on the entry plan (25%) | 10.0 / 10 | 10.0 / 10 |
| Free plan (15%) | 10.0 / 10 | 10.0 / 10 |
| Support (15%) | 3.0 / 10 | 10.0 / 10 |
| Contact limit (10%) | 10.0 / 10 | 10.0 / 10 |
| Price from | $0 / month | $0 / month |
| Best for | Teams that want 15 million contacts, all five basics we check and a free plan for two users | Small teams that want all five basics, phone and chat support and 100,000 records for $14 a user |
| Visit | Visit HubSpotOn hubspot.com | Visit Zoho CRMOn zoho.com |
Who should pick which
- HubSpot: Teams that want 15 million contacts, all five basics we check and a free plan for two users
- Zoho CRM: Small teams that want all five basics, phone and chat support and 100,000 records for $14 a user
At a glance
| HubSpot | Zoho CRM | |
|---|---|---|
| Entry plan | Sales Hub Starter | Standard |
| Price per user | $20 a seat a month at the regular price, monthly or annually ($240 a year); new-customer offer $10 monthly or $7 annually | $14 a month billed annually ($168 a year); $20 billed monthly |
| Cost for five users | $100 a month at the regular price | $70 a month billed annually; $100 billed monthly |
| Contact limit | 15 million contact records | 100,000 records |
| Deal pipelines | Up to 15 per account | 5 sales pipelines |
| Email sync | Gmail, Outlook or Exchange inbox connection | Gmail and Outlook integration |
| Automation | Up to 50 workflows, restricted triggers | 30 workflow rules per module (15 active) |
| Dashboards | 30 dashboards | Standard and custom dashboards |
| Mobile app | iOS and Android | Zoho CRM mobile app |
| Free plan | Yes: up to 2 users | Yes: 3 users, 5,000 records |
| Support | Pages conflict; we use email only | Email, call or chat |
Prices and features from HubSpot's pricing page and Zoho's pricing page, read Sep 27, 2026. Where a company's own pages conflict, we use the worse reading for a buyer.
Price
| HubSpot Sales Hub Starter | Zoho CRM Standard | |
|---|---|---|
| One user, billed annually (a month) | $20 | $14 |
| One user, billed monthly | $20 | $20 |
| Five users, billed annually (a month) | $100 | $70 |
| Five users, billed monthly | $100 | $100 |
Billed annually, five users on Zoho CRM cost $30 a month less than on HubSpot. Billed monthly, five users cost the same on both: $100 a month.
HubSpot's $10 and $7 seat prices are a new-customer offer for a limited time, with no end date; the regular price is $20. On the offer, five seats cost $35 a month billed annually or $50 billed monthly, until it ends. Zoho's pricing FAQ says both billing options are pay-as-you-go, with no commitment.
Where they differ
- Support. Zoho's paid editions get classic support by email, call or chat (support plans). HubSpot's pricing FAQ gives Starter email support; its Starter page says 24/7 chat and email. We use the email-only reading, the worse one for a buyer.
- Contacts and pipelines. HubSpot Starter allows 15 million contact records and up to 15 pipelines. Zoho Standard stores 100,000 records and 5 pipelines (feature list).
- Follow-up emails. Zoho Standard includes cadences, scheduled follow-up email series. HubSpot's sequences start on Professional, $90 a seat billed annually plus a $1,500 onboarding fee.
- Free plans. Zoho's free edition covers 3 users and 5,000 records. HubSpot's covers 2 users, and free accounts hold up to 1,000 contacts (product catalog).
- Workflows. HubSpot Starter allows up to 50 workflows with restricted triggers. Zoho Standard allows 30 workflow rules per module, 15 of them active.
Who should pick which
Pick Zoho CRM if you want the lower annual price, phone support and follow-up email series on the entry plan. It is on our list for real estate agents.
Pick HubSpot if your contact list is very large or you need more than 5 pipelines, and you can budget the regular $20 a seat.
Compare both in our CRM ranking, and see how we score CRMs.