How we score CRM software
Rubric v1, published Sep 27, 2026 · See the ranking
We score each CRM on its entry plan (the cheapest paid plan that allows five users): the monthly cost for five users, the contact limit, what the plan includes, whether there is a free plan, and support. using only what the company publishes on its own website. Every score is worked out by the formula shown for its criterion, and every fact behind it links to the page it came from, with the date we read it.
A fact the company does not publish counts as absent. We have not used these products ourselves; when we do, the method will say so and the rubric version will change.
The criteria
| Criterion | Weight | What a 10 and a 0 look like |
|---|---|---|
| Cost for five users | 35% | The entry paid plan's monthly cost for five users at the regular price (per-user price x 5, or the plan price if it covers five), annual prepay included. 10 at $50 or less, 0 at $300 or more, straight line between; 0 if not published. |
| Included on the entry plan | 25% | Which of five the entry paid plan includes: deal pipelines, two-way email sync (Gmail or Outlook), automation or workflows, reporting dashboards, and a mobile app. 2 points each. |
| Free plan | 15% | 10 for a free plan, 6 for a free trial, 0 for neither. |
| Support | 15% | Support on the entry paid plan: phone and chat (or 24/7 chat) 10; one live channel 6; email or help centre only 3; not published 0. |
| Contact limit | 10% | Contacts or records allowed on the entry paid plan: unlimited or 50,000 or more 10; 10,000 or more 7; 2,500 or more 4; fewer, or not published, 0. |
The overall score is 10 × the sum of weight × criterion score, from 0 to 100, shown as 0-10 with one decimal.
Version history
- v1, published Sep 27, 2026: Cost for five users 35%, Included on the entry plan 25%, Free plan 15%, Support 15%, Contact limit 10%