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Pipedrive review: per-seat pricing and what Lite leaves out
Updated Oct 1, 2026 · scored under rubric v1
Pipedrive suits sales teams that work from a pipeline and want unlimited contacts and 24/7 chat support for $14 a seat billed annually. The catch: Lite has no two-way email sync and no automations; both start at Growth, $39 a seat.
Pipedrive's entry plan, Lite, costs $14 a seat a month billed annually ($168 a year) or $24 billed monthly. It includes unlimited contacts, customizable pipelines, default dashboards, native mobile apps and 24/7 live chat support. Two-way email sync and automations start at Growth, $39 a seat billed annually. There is no free plan, only a 14-day trial.
What it does well
- Unlimited contacts on every plan, Lite included.
- 24/7 live chat support on Lite.
- Customizable pipelines and native Android and iOS apps on Lite.
- 14-day free trial with no credit card.
Where it falls short
- No two-way email sync on Lite; it starts at Growth.
- No automations or email sequences on Lite.
- Lite dashboards are default only; custom dashboards start at Premium.
- Phone support only on Premium and Ultimate.
- No free plan.
What Pipedrive costs
| Plan | Billed annually (per seat a month) | Billed monthly (per seat) | The limit that matters |
|---|---|---|---|
| Lite | $14 ($168 a year) | $24 | 2,500 open leads and deals per seat |
| Growth | $39 ($468 a year) | $49 | adds email sync and 50 automations |
| Premium | $59 ($708 a year) | $79 | adds custom dashboards and phone support |
| Ultimate | $79 ($948 a year) | $99 |
Prices from its pricing page, read Sep 27, 2026.
Five Lite seats cost $70 a month billed annually, or $120 a month billed monthly.
Over time
Total = monthly price × 12 × years, or yearly price × years, or a one-time price once; a per-seat plan is multiplied by seats. Only current plan prices; fees are listed separately. Taxes, add-ons and promotional prices are not included.
Current prices
| Plan | Price | Checked |
|---|---|---|
| Lite (billed monthly) Per seat per month, billed monthly. Up to 2,500 open leads and deals per seat. | $24 per month per seat | Oct 9, 2026 |
| Growth (billed monthly) Per seat per month, billed monthly. | $49 per month per seat | Oct 9, 2026 |
| Premium (billed monthly) Per seat per month, billed monthly. | $79 per month per seat | Oct 9, 2026 |
| Ultimate (billed monthly) Per seat per month, billed monthly. | $99 per month per seat | Oct 9, 2026 |
| Lite (billed annually) US$14 per seat per month, one payment of US$168 per seat a year. | $168 per year per seat | Oct 9, 2026 |
| Growth (billed annually) US$39 per seat per month, one payment of US$468 per seat a year. | $468 per year per seat | Oct 9, 2026 |
| Premium (billed annually) US$59 per seat per month, one payment of US$708 per seat a year. | $708 per year per seat | Oct 9, 2026 |
| Ultimate (billed annually) US$79 per seat per month, one payment of US$948 per seat a year. | $948 per year per seat | Oct 9, 2026 |
What you get on Lite
- Unlimited contacts: "Build an unlimited database of contacts", ticked for every plan in the comparison table.
- Customizable pipelines, plus lead and calendar management.
- Default dashboards only, and 15 reports per seat.
- Native Android and iOS apps.
- 24/7 live chat support.
Not on Lite: two-way email sync ("Fully sync Gmail, Outlook or your company email" is a Growth feature), workflow automations and email sequences (Growth), and custom dashboards (Premium). So Lite has three of the five basics our rubric checks.
Catches and fine print
- Open deals are capped. Lite allows 2,500 open leads and deals per seat (up to 300,000). Contacts are unlimited.
- The basics many teams expect cost more. Email sync and automations need Growth. Five Growth seats cost $195 a month billed annually.
- Monthly billing is much dearer. Lite is $24 a seat billed monthly against $14 billed annually.
- Paid add-ons. The pricing page lists LeadBooster from $32.50, Projects from $16, Campaigns from $13.33, Web Visitors from $41 and Smart Docs from $32.50.
- Implementation. The pricing FAQ says implementation is free on plans over $400 a year.
- No free plan. You get a "Free 14-day trial. Full access. No credit card required."
Support
The comparison table shows 24/7 live chat support on all four plans. Phone support is ticked only for Premium and Ultimate. Our rubric counts 24/7 chat like phone and chat, but if you want a phone line you need Premium, $59 a seat billed annually.
Who it suits
Pipedrive suits sales teams that track deals through stages and want unlimited contacts and round-the-clock chat help at a low per-seat price. It is on our list for real estate agents: its real estate page offers "Property, buyer or investor pipelines" and property details in the mobile app. It names no Zillow or Realtor.com lead import, and its email sequences start at Growth.
Look elsewhere if you need email sync and automation at the entry price, or a phone line without paying for Premium. Compare it in our CRM ranking.
Alternatives in CRM software
| Alternative | Score | Best for | Visit |
|---|---|---|---|
| Zoho CRM | 9.7/10ExcellentOur score | Small teams that want all five basics, phone and chat support and 100,000 records for $14 a user No affiliate relationship | Visit Zoho CRMOn zoho.com |
| HubSpot | 8.3/10Very goodOur score | Teams that want 15 million contacts, all five basics we check and a free plan for two users No affiliate relationship | Visit HubSpotOn hubspot.com |
| Less Annoying CRM | 8.0/10Very goodOur score | One plan at $15 per user a month with every feature included, phone support and a 30-day trial No affiliate relationship | Visit Less Annoying CRMOn lessannoyingcrm.com |