CRM
How much does CRM software cost? Entry plans for small teams
Quick answer
For a small team, CRM entry plans cost $9 to $35 per user a month billed annually, and $11 to $49 billed monthly. Five users pay about $45 to $175 a month on annual billing. Second-tier plans run $17 to $100 a user billed annually, and top plans reach $550. Free plans exist from Zoho CRM, HubSpot, Capsule and Salesforce, for two or three users.
Most CRMs charge per user a month, with a discount for paying a year upfront. Here is what the entry plan (the cheapest paid plan that allows five users) costs at each CRM we rank, then what the upper plans and extras cost. Prices from each company's pricing page, read Sep 27, 2026.
Entry plans
| CRM | Entry plan | Per user a month, billed annually | Billed monthly | Five users a month, billed annually |
|---|---|---|---|---|
| Freshsales | Growth | $9 | $11 | $45 |
| monday CRM | Basic | $12 | $18 | $60 (3-seat minimum) |
| Zoho CRM | Standard | $14 | $20 | $70 |
| Pipedrive | Lite | $14 | $24 | $70 |
| Less Annoying CRM | Everything included | no annual plan | $15 | $75 (monthly) |
| Capsule | Starter | $18 | $22 | $90 |
| HubSpot | Sales Hub Starter | $20 | $20 | $100 |
| Copper | Basic | $23 | $29 | $115 |
| Salesforce | Starter Suite | $25 | $25 | $125 |
| Close | Essentials | $35 | $49 | $175 |
HubSpot's row is its regular price. Its pricing page shows a new-customer offer of $10 a seat monthly or $7 annually, for a limited time with no end date.
Monthly billing costs more
Paying month by month raises the bill at most of these CRMs. Five users on Pipedrive Lite pay $120 a month billed monthly instead of $70. Five on Close Essentials pay $245 instead of $175. Salesforce Starter Suite and HubSpot's regular Starter price are the same either way, and Less Annoying CRM bills monthly only.
Typical second-tier plans
The second plan is where many CRMs put email sync, automation or reports:
- monday CRM Standard: $17 a seat billed yearly, adding two-way email and 250 automations a month.
- Zoho CRM Professional: $23 a user billed annually.
- Capsule Growth: $36 a user, adding email sync and workflows.
- Pipedrive Growth: $39 a seat, adding email sync and automations.
- Freshsales Pro: $39 a user, adding multiple pipelines and sales sequences.
- Copper Professional: $59 a seat, adding workflow automation and reporting.
- HubSpot Professional: $90 a seat billed annually, plus a required one-time $1,500 onboarding fee.
- Close Growth: $99 a user, adding automated workflows.
- Salesforce Pro Suite: $100 a user, billed annually, contract required.
Top plans
The most expensive published plan is Salesforce Max at $550 a user a month, billed annually. HubSpot Enterprise is $150 a seat plus a one-time $3,500 onboarding fee. Close Scale is $139 a user billed annually, Copper Business $99 a seat, Pipedrive Ultimate $79 and Zoho CRM Ultimate $52. Capsule Ultimate and monday CRM Ultimate have no published price.
Fees and add-ons
- Calling and texting. Close passes usage through at cost: most outbound calls are around $0.02 a minute, and phone numbers start at about $1 a month.
- Pipedrive add-ons (pricing): LeadBooster from $32.50, Projects from $16, Campaigns from $13.33, Web Visitors from $41, Smart Docs from $32.50.
- Freshsales add-ons (pricing): branded documents at $19 a user a month; the Freddy AI Agent at $49 per 100 sessions.
- Capsule marketing: the Transpond add-on from $11 a month (pricing).
- Salesforce email sends: extra marketing sends cost $10 per 1,000 a month (small-business pricing).
- Zoho CRM storage: extra storage from Professional costs $4 per 100MB a month (feature list).
- Tax. Less Annoying CRM's $15 is "plus applicable tax", and monday CRM's prices exclude tax.
Free plans
Zoho CRM is free for 3 users with 5,000 records. HubSpot is free for 2 users. Capsule is free for 2 users and 250 contacts. Salesforce Free Suite comes with 2 user licenses, free as long as you log in at least once every 60 days. Freshsales shows a free plan for 3 users on its comparison page but not on its pricing page, so we don't count it.
What to budget
For five users on annual billing, expect $45 to $175 a month for an entry plan, more if you pay monthly or need the second tier's automation. See which plan gives the most for the money in our CRM ranking, and what to check beyond price in our guide to choosing CRM software.